Use email to build deep trust through storytelling, client transformation, and mindset insights. Email = slow-burn connection with long-term leads and past clients.
Email List Use Cases
Share powerful client stories (with visuals)
Reflect on visibility, identity, and image psychology
Introduce new offers or updates
Run mini-campaigns (e.g. Identity Session openings)
Link back to Reels, Behance projects, or Pinterest boards
Email Structure Templates: Case Study
Email Type 1 — Case Study
Subject: "She didn't recognize herself… until this session"
Body: Quick intro → story of one client's transformation
Visual: (before/after or quote)
Mini reflection: "What do you want to express, but haven't seen reflected in an image yet?"
CTA: "See the full session" or "Book your own"
Email Structure Templates: Mindset Insight
Email Type 2 — Mindset Insight
Subject: "Looking confident ≠ feeling seen"
Body: Short insight (2–3 paragraphs) on how people try to look "professional" but disconnect from their truth. → Your visual process restores authenticity and power
CTA: "Let's build your visual language — start with a free consultation"
Email Structure Templates: Soft Offer
Email Type 3 — Soft Offer
Subject: "New session spots now open"
Body: Personal tone. Announce a new round of sessions or openings. Add 2–3 sentences about what a session feels like.
CTA: "Reply or DM 'IDENTITY' to reserve your time"
Sending Rhythm
1
Frequency
1–2x a month
2
Content Mix
Alternate between story, insight, and offer
3
Design Approach
Keep it visually clean and emotionally grounded
This was just one example of how your session offer and visual voice can come together.
If you’d like help crafting your own clear, beautiful and client-focused content — with the right words, pricing structure, and emotional tone — BOOSTLAB will guide you through every step.